Brand Strategist
- Ikonwork
About Company
IKONWORK is Jamaica's first social media & networking platform that aims to connect job-seekers to the head-hunting community, using our AI-powered, tailored, and result-oriented solutions. Our focus ... Read more
Job Description/Responsibilities
Our client is seeking a highly skilled Brand Strategist to join their Marketing Department. This role focuses on developing and executing brand strategies to elevate and maintain our client's company image across digital, traditional, and media platforms. Responsibilities: • Develop and execute comprehensive brand strategies for each company within the group. • Conduct market research to identify new opportunities and areas for growth within the brand’s target market. • Prepare brand performance reports by collecting, analyzing, and summarizing data from marketing initiatives to inform future strategies. • Create, proofread, and edit copy for various brand channels, including social media, press releases, email, and other advertising materials, while maintaining a consistent brand voice. • Assist in the development and execution of content and social media marketing campaigns aligned with the brand’s identity. • Manage relationships with external partners and suppliers to ensure high-quality and timely execution of branding projects. • Propose creative and innovative ideas for brand promotion and enhancement. • Support the development and execution of Corporate Social Responsibility (CSR) activities that align with the company’s brand values and business objectives. • Develop and implement internal branding campaigns to achieve internal communication goals and foster brand advocacy.
Job Requirements
Skills & Qualifications: • Bachelor’s Degree in Marketing, Branding, or a related field. • At least 3 years of experience in brand strategy or related roles. • Strong organizational and project management skills. • Excellent written and verbal communication skills, with outstanding copywriting and proofreading abilities. • Firm understanding of various marketing platforms and digital and social media branding. • Ability to independently move projects forward, prioritize, and meet deadlines. • High level of creativity and strategic thinking. • Driver’s License and reliable motor vehicle. This is a fantastic opportunity to contribute to the ongoing success of our client’s brand by bringing your strategic vision and creativity to the forefront.
Skills
- Advertising
- Communication
- Copywriting
- Creativity
- Development
- Management
- Marketing
- Project Management
- Research
- Social Media Marketing
- Vision
Job Details
Industry
Security, Maintenance and General Services
Experience Level
Mid-Level (2-8y experience)
Education
Bachelor's/Graduation - Marketing
Vacancies
1